Mutual Trading Annual Japanese Food & Restaurant Show is launched

Another first in the industry, and specifically targeting restauranteurs and chefs, Mutual Trading inaugurates the annual trade exposition of Japanese food, alcoholic beverages, and restaurant supplies. It starts in 1989, occupying the parking lot space of the LA Mutual property. New York Mutual follows in 1994, then expands to Las Vegas and Honolulu branches.
This event has now evolved into the Japanese Food & Restaurant Expo (JFRE) as the industry's principal meeting place, welcoming thousands of food service professionals to connect to our Japanese food vendors and growers each year. JFRE is the largest and longest running Japanese food trade show of its kind, outside of Japan.