Summer festivals, known as "natsu matsuri," epitomize the essence of Japanese summers, blending tradition with celebration. At the annual Natsu Matsuri held at Mt. Fuji restaurant in Millburn, NY, guests were invited to embrace this cultural tradition while nestled high atop a mountain, surrounded by breathtaking views. As children delighted in classic summer festival games and indulged in sweet cotton candy, adults savored the refreshing taste of ice-cold Suntory The Premium Malt’s beer and thirst-quenching iichiko highballs, perfectly complementing the warm summer day and festive atmosphere.