ASAHI SHUZO

Established in 1830 with the motto of "quality first". Brewing sake is making rice. Not only do they focus on obtaining high quality sake rice, they dedicate time and effort in their labs to increase said rice's quality. Their efforts do not stop there however - in order to help preserve the environment, they implement the ISO14000 system of environmental sustainability, and also participate in various activities to preserve their natural surroundings. Additionally, they hold tea ceremonies, concerts, and cultural events for the local community. The goal is to make a fun, sustainable, and ultimately enjoyable environment with sake.

Harvested From Nature

Tucked away the depths of Niigata, one of Japan’s premier rice-growing regions., our brewery is enveloped by far-reaching rice fields, rivers and untouched woodlands. Our flagship brand Kubota is a reflection of this and offers a taste of the four seasons: cherry blossoms in spring, fireflies in summer, vibrant red maple trees in autumn and gentle blankets of snow in winter. We also work closely with the local community to nurture cultural and natural environments both near the brewery and further afield, to ensure we can brew our sake with pride.